Measured SitesMeasured Capital Talk to Us

Built by an apartment owner-operator

Property websites that book tours.

You pay for a website at every property. You should be able to see exactly what it does for you. We own about 1,100 apartment homes, built these sites for our own properties first, and now build them for other owners and managers.

$99 a site a month. No setup fee. No contract. If a site does not perform, cancel it.

Start a conversationSee all the numbers

What is different

Most apartment websites are brochures. These are leasing tools.

A brochure looks fine, says little that is checkable, and goes stale the day a price changes. A leasing tool shows today's homes and today's prices, answers the questions renters actually ask, and puts a tour on the calendar.

What a site must doThe usual siteOurs
Show today's price and openingsTyped in, stale within weeksRendered live from your management system on every request
Be readable by AI assistantsEmpty page (needs JavaScript)Server-rendered, with structured data and llms.txt, so ChatGPT and Google can quote your prices
Say what is nearby"Close to everything"Named places, measured road miles
Work on a phoneDesktop layout shrunk downDesigned for the phone first, where 62% of visitors are
Book a tourA form someone checksYour scheduler, opened in one tap, tested after every change
Stay correct over timeNobody checksEvery page, price, feed and tour button tested nightly; drift sends an alert before a renter notices

Live from our portfolio

12 sites, 30 days to October 6, 2026.

Numbers from Google Analytics and Search Console on our own properties, refreshed nightly. Every figure carries its window.

7,316visits
2,023availability views
361tour schedulers opened
55tours booked or requested
91calls tapped
62%on a phone
Unpaid visits per week, five of our properties, since launch. 954 to 1,471 in six weeks, up 54%. No ad spend in this line.
04008001,2501,6509541,471Aug 24Aug 31Sep 7Sep 14Sep 21Sep 28
Visits sent by AI assistants, the same five properties. ChatGPT, Copilot and Gemini together: 16 a week to 35, up 119%. 115 across the portfolio in the last 30 days.
16Aug 2417Aug 3124Sep 727Sep 1419Sep 2135Sep 28
Where visitors came from. Share of tracked visits, 30 days to October 6, 2026, all 12 sites.
  • Direct25.3%
  • Google and other search18.4%
  • Google Ads18.3%
  • Zillow14.7%
  • Untagged17.2%
  • Referrals and social2.8%
  • Leasing assistant2.2%
  • AI assistants1.1%
What visitors did. 30 days to October 6, 2026, all 12 sites.
Five of our properties, 30 days to October 6, 2026. A lead is a booked or requested tour, a tapped phone number, or a message sent through the site.
PropertyVisitsLeadsLead rate
Tidewater at Atlantic BeachJacksonville2,336441.9%
Yellow Pine TownhomesJacksonville1,014292.9%
Harbach LoftsDes Moines1,456191.3%
The Haven at ParksideJacksonville588183.1%
Court & MarketDes Moines327185.5%
Five properties5,7211282.2%
Fast, for real people. Measured by Chrome on actual visits, not a lab test.
1.1 secondsLargest content paint, real Chrome visitors at Tidewater, October 2026. Google calls anything under 2.5 seconds good.

Four of the twelve

Each one looks like the property, not like a template.

Tap any of them. The availability you see is live.

Harbach Lofts on a phoneHarbach Lofts Des MoinesTidewater at Atlantic Beach on a phoneTidewater at Atlantic Beach JacksonvilleGrand Oaks on a phoneGrand Oaks JacksonvilleThe Pines Townhomes on a phoneThe Pines Townhomes Ankeny
Tidewater availability page on a laptop: three homes with live pricesTidewater availability Live from AppFolio. If a home is shown, it is real.

How it works

  1. Send us the property. Address, logo, photos, and your AppFolio and leasing-assistant details. One short form.
  2. We build it and send a preview. Usually inside two weeks. You approve the copy and the photos.
  3. You change one DNS record. Analytics, Search Console and nightly monitoring are on us, and you get a login to the same performance dashboard we run our own properties on.

We take on portfolios we can do well. Today that means owners and managers on AppFolio, with or without EliseAI. Other systems as we prove each connection. Portfolios of ten or more sites: ask about portfolio pricing.

Start a conversation

Tell us about the property, or the portfolio.

Dan reads every one of these and replies within one business day. Or email [email protected].